Innova Market Insights

From 2014-2022, I wrote informative articles for Innova Market Insights, a Netherlands based global research firm. My task was to identify upcoming food trends and products in all grocery retail categories.

My monthly articles were widely read by executive level professionals in relevant industries.

You can click on the image to read a sample article.

Imagine America Foundation

I was tasked with helping re-brand the Imagine America Foundation - a scholarship system for students pursuing college education. I led the website layout process, including the content strategy and execution of core pages and student roadmap.

This successful effort is still being used today, helping students from all over the United States achieve their goal of an affordable education.

You can click on the image to review the site layout and content strategy that has proven successful.

KC Natural

Tasked with rebranding products and rebuilding the website. First goal was creating clear, clean product labels that informed health-conscious consumers with dietary restrictions.

Created their Amazon store and took over management of advertising for the brand 12 months ago. Through optimized approaches to content, PPC ad creation, and other tools, sales have already increased 2x’s year over year, with no signs of slowing down.

KC Natural website
KC Natural Amazon store

Avadim Health

Wrote blog posts and email content for Avadim Health to promote their Theraworx pharmaceutical relief product.

I have worked with many clients across the field of healthcare, including academic institutions who help students pursue careers in this growing field.

You can click the image to view the quick blog post I wrote for this client.

Theraworx Relief blog

Website Team Copywriting

Freelance Work

While working for PlattForm Advertising on a content management team, I was able to write content for a wide variety of web properties.

Content varied from blog posts, program pages, state-specific pages, mobile and mini-site content, and submission form planning.

Click on the image to read an example of a healthcare program page written for a top nursing education online resource.

I have experience writing for a wide variety of freelance clients and work to deliver what their brand needs - no matter what the content format.

Talk to me about what outcomes you’re trying to achieve, and I’ll create the content strategy and execution that delivers results.