Freelance Work

I’ve worked with a wide range of freelance clients, creating copy and content tailored to their brand voice, audience, and business goals. From conversion driven website copy to long form articles and campaign messaging, I focus on delivering content that performs.

Start with the outcome you want to achieve, and I’ll develop the content strategy and execution to get you there.

Copywriting & Content Strategy

Throughout my career as a copywriter and content strategist, I’ve developed full-funnel copy across a wide range of digital properties.

My work focuses on direct response-driven website and landing page copy, mobile experiences, and conversion paths, ensuring each touchpoint guides users from initial interest through action and long-term engagement.

Research-Driven Insights

Strong content strategy begins with strong research. Throughout my career, I’ve used data, market analysis, and audience insight to create content that informs decision-making and builds trust with sophisticated audiences.

From 2014 to 2022, I applied this approach as a contributor to Innova Market Insights, a global leader in food and beverage trend intelligence with deep expertise in product launch tracking and consumer behavior analysis. I analyzed emerging consumer behaviors, product launches, and category shifts, translating complex market data into clear, engaging articles read by executive-level professionals across the global food industry.

KC Natural - From Inspiration to Execution

Led the full brand development and launch of KC Natural, including product development, packaging design, and website strategy to better connect with health-conscious consumers with dietary restrictions.

Created and optimized the brand’s Amazon storefront, product content, and advertising strategy using direct response and conversion-focused messaging.

Grew the brand to over $30K in monthly Amazon revenue and expanded distribution through partners across the United States, Canada, and Puerto Rico.

Imagine America Foundation

Partnered with the Imagine America Foundation to create copy and content that support their mission of helping students access career education opportunities. My work focused on communicating the value of their programs in a clear, motivating way that resonated with prospective students and aligned with the organization’s voice and goals.

By understanding their audience and desired outcomes, I developed messaging and content that strengthened engagement, built trust, and supported their broader enrollment and awareness efforts.

Avadim Health

Created blog and email content for Avadim Health to promote Theraworx, translating clinical benefits into clear, consumer friendly messaging that supported product awareness and engagement.

I’ve also worked with a range of healthcare focused clients, including academic institutions, developing content that communicates complex information with clarity and helps audiences take meaningful action.